Everlast Brand History
The name Everlast is synonymous w1th boxing, although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He proudly gave them the name "EVERLAST", and although the swimsuits did not last throughout history, the name did. Over the subsequent years, Golomb transformed his company into a small retail store that carried a full line of sports equipment. In 1917, a young fighter named Jack Dempsey introduced boxing to Golomb and Everlast. Dempsey asked Golomb to construct protective headgear that would last more that 15 rounds of intensive boxing training. Golomb special designed the training gear for Dempsey. In 1919, Dempsey won the world's heavyweight championship wearing boxing gloves made for him by Golomb; Everlast became the headquarters for boxing equip- ment throughout the world. On October 24, 2000, the management and shareholders of Active Apparel Group (AAGP) acquired the Everlast brand and boxing equipment. On September 20, 2007 Everlast Worldwide Inc. was acquired by UK based company Brands Holdings. As of 2007, the Everlast brand is now present in over 101 countries and has 88 licenses worldwide. The preeminent brand in boxing since 1910, Everlast is a global leader in the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories. From heavyweight champion Jack Dempsey and middleweight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFO heavyweight champion Randy Couture, Everlast is the brand of choice for genera- tions of world champion professional athletes. Built on a brand heritage of authenticity and individuality, Everlast is a necessary part of the lives of countless athletes and fitness enthusiasts who train, compete, and live an active lifestyle.
Everlast Energy Drink
Through the fast gro of the Energy Drink market in Europe we found that EVERLAST is such a strong brand name and so well-known among young consumers that it was time to launch a tasty and competitive energy Drink for this brand. After extensive search and market research we created a drink with tutti-frutti flavour and 6 added vitamins which is the most liked falvour at the moment on the market. The product is delivered in a fashionable, sporty-elegant looking 250ml can. The product offers 35mg caffeine/100ml, 6 vitamins, a well known global brand name, premium quality and a very strong, competitive price point. In 2010 IBML (brand owner of EVERLAST) appointed EVST Energy Kft. as a licensee for Energy Drink products for the territory Europe and Middle East.
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